June 1, 2016

Subaru launches dealer loyalty program

Subaru Industrial Power Products recently unveiled a loyalty program to support and reward its dealer network in Canada. Dealers may earn loyalty points for every Subaru engine sold. To receive points, dealers will login to a new dealer portal and register the serial number of the sold engine. Dealers can redeem points for Subaru products, apparel or marketing materials.

“Our dealers do a great job of promoting our equipment to their customers, and we created the loyalty program to show our appreciation for their continued loyalty,” said David Frank, Subaru vice president of sales and marketing. “The new dealer portal not only lets our dealers track and redeem loyalty points, but it also provides them extremely useful resources, such as product information, training and certification opportunities.”