October 1, 2016

Feds pledge $1.1 million to promote markets

The Ministry of Agriculture and Agri-food recently promised up to $1.1 million in funding for the Canadian Nursery Landscape Association (CNLA) to “grow the domestic and international markets for Canadian ornamental horticulture.”

Stephen Fuhr, Member of Parliament for Kelowna – Lake Country, made the announcement at the National Awards of Landscape Excellence Gala in Kelowna, B.C. on Aug. 17.

“Our government is proud to support the Canadian Nursery Landscape Association as they grow their industry and our economy,” Fuhr said. “This investment of up to $1.1 million will help Canada’s horticulture farmers expand their markets in Canada and abroad, generating greater returns and recognition across borders for Canadian ornamental horticulture.”

CNLA President Rene Thiebuad said, “The funding provided through the Growing Forward 2 initiative will allow the Canadian Nursery Landscape Association to invest in a variety of valuable projects dedicated to increasing the domestic and international markets for the Canadian ornamental horticulture, specifically the nursery and landscape sectors. The increased marketing opportunities for Canadian nursery and landscape products will benefit the entire value chain, from the grower to the consumer.”

The funding will help the CNLA promote and showcase nursery products to buyers in Canada and around the world through marketing activities, trade shows, and hosting sales missions. The CNLA will also meet with industry partners in the United States and Mexico to discuss common issues and future opportunities.